Description
Autumn is in the air, and you know what that means! It's time to get in the Halloween spirit. Year after year, we turn to Philly’s favorite, Dietz & Watson, to serve up the spine-chilling Halloween content we all crave. It’s time to get freaky with dietz dogs! This year, the meat and cheese purveyors tapped their long-standing partner Red Tettemer O’Connell + Partners (RTO+P) to create a campaign that is sure to make your blood run cold (or crave a hot dog?). Introducing Frank & Stein’s.
Riding off the hype of previous year’s creepy classics, “Gabaghoul”and “SandWitch Sisters”, sketch comedian Sam Alkhatib and social media influencer Jake Gould star in this year’s spooky spot as brothers “Frank” and “Stein”, owners of Frank and Stein’s neighborhood monster tavern.
Through short “Cheers” inspired episodic spots, the “regulars” (if you consider monsters regular) come in to escape the demands of their daily lives – ready to unwind and indulge in Frank & Stein’s daily specials. Each spot features Frank and Stein coming together to showcase new Dietz Dogs flavors in freaky fun ways, paired with frothy steins of beer from Troegs Brewery that is sure to leave guests terrified. Sorry…um…satisfied.
The campaign launches nationally online today, October 11th through November 1st through social and paid social – featuring videos that will run across Facebook, Instagram, TikTok and paid social through Reddit, Tiktok, Snapchat and Pinterest.
This professional campaign titled 'Frank & Stein's' was published in United States in October, 2023. It was created for the brand: Dietz & Watson, by ad agency: Red Tettemer O’Connell + Partners. This Film medium campaign is related to the Food industry and contains 4 media assets. It was submitted 6 months ago.
Credits
AGENCY Red Tettemer O’Connell + Partners
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Directors: Ari Garber
Art Director Megan Skosnick
Senior Copywriter: Rachel Timmerman
Digital Designer: Jess Rosidivito
Developer: Jordan Speed
Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Jackie Brooke, Emily Red
Brand Strategy: Vann Madison
Digital Strategy: Uri Weingarten, Aaron Grando
Producers: Niall Segundo, Joe Mosca
CLIENT Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein
PRODUCTION
Director: Steve O’Connell (RTO+P)
Production Company: Format
Post Production: RTO+P
Editor: Chip Schofield
Mix & Record Milkboy
Color Alkemy X
MEDIA Mediahub
