Description
On October 30, 2022, Nio launched ETC7.1.4 equipped with PanoCinema and Dolby Atmos system. In order to promote these unique selling points, we jointed with Discovery to record the sounds of nature in Nanwan Monkey Island, Dongzhaigang Natural Reserve and Bawangling Natural Reserve in Hainan, China.
We extracted all the tracks of these sounds and designed three posters composed entirely of sonic waves. The contents of these pictures are visual symbols of the local landscape and endemic species. Consumers can scan the QR code on the posters to listen to the sounds of nature played by Dolby Atmos.
This professional campaign titled 'Hear Nature' was published in China in December, 2022. It was created for the brand: Nio, by ad agency: Heaven&Hell. This Design, OOH Outdoor, and Print media campaign is related to the Automotive, Electronic Devices, and Music industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Creative Agency: Heaven&Hell Shanghai
3D Production Company: Illusion
Chief Creative Officer: Danny Li
Creative Director: Sihan Jin
Copywriter: Bo Gao
Senior Art Director: Haoqi He
Art Director: Xinyi Wu
Designer: Zhenyang Su
Account Executive: Fan Zhang
