Description
QED India thought of a special campaign for Women's Day for their client, Flurys, a famous bakery. The main idea of the campaign was to remind people that Women's Day should be celebrated every day, not just once a year. So, they came up with a special hashtag for the campaign: #ItsMyDayEveryday. With the help of AI (Midjourney), the agency generated images of women enjoying their coffee and meal at Flurys. This was meant to remind everyone, especially women, to appreciate and take care of themselves every single day.
This professional campaign titled 'Flurys India Women's Day Campaign' was published in India in March, 2024. It was created for the brand: Flurys India, by ad agency: QED Live. This Content and Design media campaign is related to the Confectionery, Snacks and Food industries and contains 3 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency (School): QED India, Kolkata, West Bengal
Production Company: QED India, Kolkata, West Bengal
Art Director: Anisha Singh Motwani
Copywriter: Carmen Bourrilhon
Photographer: Anisha Singh Motwani
