Description
Observation:
In the world of sneaker enthusiasts, everyone is captivated by the latest trendy releases. Considering the dedication required for this hobby, some enthusiasts are even willing to camp outside a store for three days to secure their coveted new sneakers. They won't skip a beat, staying alert for notifications, even if the odds of acquiring the shoes are as low as 1 in 10,000.
Insight:
Sneakerheads are just as likely not to overlook a Duolingo notification for a lesson if they can cop a unique pair of kicks.
Idea:
We're launching the Fluent Kicks, a special collaboration with Nike SP (Special Project). Mark your calendars because they're dropping on International Language Day! These unique sneakers are sure to be coveted for their originality. The challenge? Secure a pair by maintaining a 21-day streak of learning a new language, starting from the countdown.
Why 21 days? Research has shown that's the magic number to adopt a new habit.
This student campaign titled 'Fluent Kicks' was published in Germany in March, 2024. It was created for the brands: Duolingo and Nike, by ad school: Miami Ad School Europe. This 360°, Design, and OOH Outdoor media campaign is related to the Fashion industry and contains 7 media assets. It was submitted about 1 month ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
Copywriter: Abderrahmane Mehdi Bouktache
Art Directors: Abderrahmane Mehdi Bouktache / Matias Contreras / Maria Virginia Fernandez
