Description
Last summer, three days after Canada’s biggest interest rate hike in 40 years, Pizza Pizza launched its Fixed-Rate Pizza offer, which allowed Canadians to “lock in” on a $16.99 XL 4-topping pizza, guaranteeing its price would not rise for at least a year. With over half a million Fixed-Rate Pizzas sold to date, Pizza Pizza is now extending its price guarantee until the end of 2023 – and promoting the extension with a new campaign from agency partner Zulu Alpha Kilo.
The “Fixed-Rate” name itself borrows language from the mortgage industry, so the new campaign – which includes TV, OLV and social – is doubling down on common banking and insurance infomercial tropes. Scenarios include an elderly couple who didn’t need a medical exam to get approved, a young couple enjoying their new dream pizza in their new dream home, and another character who explains how the website walked him through every step – there were no steps!
This professional campaign titled 'Fixed-Rate Pizza | Canada Is Locking In' was published in Canada in January, 2023. It was created for the brand: Pizza Pizza, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Creative Director/Art Director: Michael Siegers
Creative Director/Writer: Jonah Flynn
Agency Producer: Jesse Brook
Account Team: Alyssa Guttman, Alex Berube
Strategy Directors: Heather Segal, Cameron Fleming
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Ivy Yu, Raymond Luk
Media Agency: Media Experts and Abacus
Media Experts Team: Kareem Boulos, Faebri Michetti, Tamara Kassouf, Lily Lazzara, Blake Goldring
Abacus Team: Rebecca Barak, Julia Cymbalisty, Jason Quintal
Production House: Steam Films / Undefined
Director: Matt Atkinson
DP: Rob Scarborough
EP/Line Producer: Julian Weiman
Production Manager: Tony Phibbs
Coordinator: Kailey Shanque
Post-Production Company: Zulubot
Post-Production Producer: Sarah Dayus, Siddhi Patel
Editor: Micah Rix-Hayes
Editor Assistant: Adrian Gluvakovich
Colourist: Gary Chuntz
Online Artists: Mike Sevigny, Felipe Chaparro
Music House: Doane Music
Music Composer: Creighton Doane
Recording Studio: Zulubot
Voice Talent Director/Audio Engineer: Dino Cuzzolino
