Description
Numan, a digital platform for men’s health, has launched a nationwide digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction. The digital OOH drive features a series of bold creatives targeting men with the simple message to ‘fix yours’ with Numan. OOH supports existing TV, BVOD and Radio, and runs until November 2022.
“Fix yours” was created in-house with 3 distinct creative treatments, each featuring a wiener, a pistol (toy gun), or a pecker (cockerel), alongside the call to action to ‘fix yours at numan.com.’
The data-driven digital OOH campaign was planned and bought by Bountiful Cow and is activated at times when historic Route data has identified a strong index to male audiences.
The campaign runs exclusively on Ocean Outdoor’s premium digital OOH network and includes iconic sites at Westfield London, Leicester Square, and Canary Wharf, and spans key cities including London, Birmingham, Liverpool, and Glasgow.
This professional campaign titled 'fix yours' was published in United Kingdom in July, 2022. It was created for the brand: Numan, by ad agency: Bountiful Cow. This Integrated and OOH Outdoor media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 2 years ago.
Credits
Client: Numan
Matthew Davies, Chief Growth Officer, Numan
Paul Coleman, Creative Director, Numan
Media Agency: the7stars
George MacKean, Account Director, Bountiful Cow
Ian Daly, Head of Activation, Bountiful Cow
Outdoor Media Owner: Ocean
