ADVERTISING

Walmart

Find Your Thing

Agency: Publicis Groupe

Description

Walmart’s new ad campaign kicks-off our holiday season, showing that Walmart doesn’t just have everything, we have your perfect holiday thing. The new ad campaign will include a series of English and Spanish language spots that capture those little moments that make the season so special, like the first time you plug in your holiday string lights or the thrill of leaving a snack out for Santa.

The ad will air for the first time during the big Sunday Night game on October 22. Following the ad premiere, customers will start to see the full spectrum of our creative spots across broadcast and digital channels leading into the holiday season and also see that creative pull through in our stores and online.

This professional campaign titled 'Find Your Thing' was published in United States in October, 2023. It was created for the brand: Walmart, by ad agency: Publicis Groupe. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 months ago.

Credits

Agency:
Publicis Groupe: Fallon, Publicis NY, the community, Contender, Digitas
 
Publicis Groupe creative agencies:
Chief Creative Officer: Nikki Baker/Fallon, Robert Clifton/Contender
SVP, Executive Creative Director: Ricky Vior/ the community
Executive Creative Director: Travis Parr/Fallon, DeChazier Pykel/Contender
Group Creative Director: Silvio Caielli/ the community
Creative Director: Gabriel Pereira de Silva/ the community, Aldo Gonzalez/ the community
Associate Creative Director: Ben Levitt/ the community
Sr Copywriter: Samra Seifu/Contender
Art Director: Paige Goeser/Fallon, Isha Bhatti/Fallon, Karla Montes/ the community, Temi Lawson/Contender
Copywriter: Connor Addario/Fallon, Jameson Miller/Fallon, Dylan Tomas/Contender, Thom Williams/Fallon
EVP, Design: Daniel Arenas/Publicis NY
Creative Director, Design: Nicolas Palacio/Publicis NY
Associate Creative Director, Design: Lydia Bickal/Publicis NY
Head of Production: Chris DeToy/Publicis NY
EVP, Head of Integrated Production: Laurie Malaga/ the community
Executive Producer: Ben Latimer/Publicis NY
Senior Producer: Rosa Matos/ the community
Producer: Diana Sanchez/ the community
SVP, Director Business Affairs: Robin Oksenhendler/Publicis NY
Sr. Business Affairs Manager: Daphne Papadopulos/ the community
Business Manager: Camille Crenshaw/Publicis NY
President, Dept W: Alda Abbracciamento/Publicis NY
SVP Group Account Director: Lauren Pulwer/Publicis NY
Account Director: Max Roder/Publicis NY
Management Supervisor: Andrea Slato/ the community
Account Executive: Tenille Tubbs/Publicis NY
Program Management: Martin Connolly/Publicis NY; Michele Bellaro/Publicis NY
Chief Strategy Officer: Patrick White/Publicis NY
VP, Strategy Director: Melissa Panasci/Publicis NY
Associate Director, Connections Strategist: Celeste Yee/Digitas
Associate Strategy Director: Pablo Gonzalez/ the community
Senior Strategist: Cole Nixon/Publicis NY
 

Talent, IP and Music Negotiations & Licensing by Creative License
 
Production Company: Station Film
Directors: Lena Beug/ Thomas Beug
Founding Partner: Caroline Gibney
Executive Producer: Michelle Towse
Line Producer: Grace Campos
 
Editorial Company: Cosmo Street
Editor:  Marlo Caine
Executive Producer: Maura Woodward
Producer: Amanda Slamin
 
Editorial Company: Plural*
Editor: Jon Grinberg
Assistant Editor: Carlos Malache and Diego Rodriguez
CEO & CCO: Jose Molla
COO: Tracy McDonough
Executive Producer: Sharon Campos
Sr. Producer: Valentina Garcia
Jr. Producer: Daniela Rebollar

Editorial Company: Buck
Lead Editor: Talia Mazzarella
Editors:  Bernardo Revilla , Adam Witten
Assistant Editor: Oliver Lin
Flame Artist: Brooks Tomlinson
Technical Director: Ben Rohel, Jose Fuentes
Executive Producer: Russell Greene, Luisa Murray
Lead Producer: Melissa Louis-Jacques
Producer: Scarlett Hannon
Associate Producer: Laura Garcia Lopez
Production Coordinator: Nina Randall
 
Color: Harbor Picture Company
Senior Colorist: Adrian Seery 
Color, Senior Producer: Brad Martin
Color Producer: Maxwell Hadson
Color Assist: Scarlett Thiele & Elizabeth Hickey
 
Finish & Audio: Plural*
CEO & CCO: Jose Molla
COO: Tracy McDonough
Executive Producer: Sharon Campos
VFX Supervisor: Juan Handal
SR VFX Producer: Britney Greiner
SR VFX Producer: Susan McNamara
Lead VFX Artist: Molly Tomecek
VFX Artist: Meggen Burdick
VFX Artist: Charlie Brittz
VFX Artist: Javi Devitt
Audio Engineer: Jeannine Guenther
Jr. Producer: Daniela Rebollar
 
Graphics: Buck
Executive Producer: Russell Greene, Luisa Murray
Lead Producer: Melissa Louis-Jacques
Producer: Scarlett Hannon
Associate Producer: Laura Garcia Lopez
Production Coordinator: Nina Randall
Lead Animator: Mark Butchko
2D Animators: Chico Beraldo, Erin Bradley, Nicole Pappas, Lumi Chang
3D Animator: Nicholas Ferreira
Creative Director: Marcelo Garcia
Associate Creative Director: Cecilia Lee
Art Director: Devin Matthews
Designer: Julie Chu

PubW/Publicis Groupe: Media Strategy and Buying:
Client Lead: Erica Rosengart

EVP, Total Integrated Investment: Dan Rolli
SVP, National Video Investment: Kait Grier

Director, National Video Investment: Mackenzie Weilheimer
VP, Strategy & Planning: Ileza Dantzig
Supervisor, Client Operations: James Cason

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