Description
Dobbies, the UK’s leading garden centre retailer, has unveiled its new Christmas campaign, “Dobbies: Find Your Christmust”. The multichannel push was developed in partnership with creative agency elvis.
Dobbies has worked with elvis to develop a digital-first, integrated campaign, with the aim of delivering the brand’s best Christmas ever. It seeks to drive footfall and sales, as well as continuing to increase brand awareness.
Against the backdrop of consumers being more conscious of their spending, the campaign presents Dobbies as a magical, stress-free festive destination, where money is well spent.
The creative idea is inspired by the moment when your head is turned by that perfect Christmas item or experience that you simply must have – something Dobbies is calling a “Christmust”.
A 20-second hero film features multiple vignettes of people finding their Christmust at Dobbies, highlighting the incredible feeling that finding that specific thing gives you.
This professional campaign titled 'Find Your Christmust' was published in United Kingdom in November, 2023. It was created for the brand: Dobbies Garden Centres, by ad agency: Elvis. This Audio, Digital, and Film media campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted 6 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Client: Dobbies Garden Centres
Louise Niven - Customer Director
Kirsty Rockey - Head of Brand Strategy & Innovation
Lorraine Hunter - Campaign Marketing Manager
Rebecca Stanton - Content Manager
Creative agency: elvis
Neale Horrigan - Executive Creative Director
Sam Hinckley - Creative
Chris Lawlor - Creative
Camilla Yates - Strategy Director
Jenna Russell - Strategic Group Head
Michelle Simons - Group Account Director
Madison Bolton - Senior Account Director
Grace Baron - Account Manager
Carolina Rinaldi - Head of Creative Production
George Stovell - Mid-Weight Producer
Liv Musto - Producer
Neil Carding - Senior Designer
Alessandra Conti - Designer
Production partner: Spindle
Daniel Liakh - Director
Mayling Wong - Executive Producer
Jordi Estapé - Producer
Edwin Brawn - Production Manager
Phelan Moeller - PA
Freddie Wright - 1st AD
Spike Morris - DOP
Millie Wilkie - Production Designer
Cameron Culver Casting - Casting Director
Post production:
Tim Swaby - Editor
Tenthree - Edit house
Richard Fearon - Grade
Black Kite Studios - Grade House
B. Art - VFX
Audio production: Sauce Productions
Neil Harrington - Audio Designer
Media agency: EssenceMediaCom
Kirsty Anderson - Business Director
Jamie Collins - Account Director
Anna Wieczorek - Account Manager
Ross Watson - Planner/Buyer
PPC agency: Clean Digital
Fraser Smith – Head of Client Services
Vaia Apostolara – Digital Strategist
David Dye – PPC Specialist
Sean McGauran – PPC Specialist
Jack Campbell – Senior PPC Executive
PR agency: Frame
Alison Downs - Head of Consumer PR
Brooke Stirling - Senior Account Manager
