Find the right one

This Boxing Day, Auto Trader, the UK’s largest digital marketplace for new and used cars, is set to launch one of its largest integrated campaigns to date. Created by creative agency Recipe, the new campaign comes with significant marketing investment, marking the next phase in the evolution of the Britain’s Biggest Matchmaker campaign – something the brand is now famous for.

To date, the Britain’s Biggest Matchmaker campaign celebrates the diversity of today’s car buying public, hero-ing Auto Trader’s sheer scale as well as its proud history of matching buyers and sellers in Britain for over 47 years.

Auto Trader's new Matchmaker campaign aims to speak to all car buyers. At its core the campaign is about relatable life moments and the nuanced reasons why people choose their cars. More often than not it isn’t about wanting the best engine and flashy interior, but about having enough space for the whole family on the chaotic school run. That's where Auto Trader's expertise comes in - supporting customers on their journeys and helping them navigate all of life's twists and turns so they can find the right one for them. With an average of 450,000 cars on its platform and trusted car reviews, advice and help Auto Trader is well positioned to help any car buyer find their next car with confidence.

Britain’s Biggest Matchmaker comprises an omnichannel approach. Led by media agency The Specialists Works (TSW), it will include above the line (ATL) platforms including TV, broadcast video on demand (BVOD) and radio as well as digital activity spanning social, display, digital audio and online video.

The new creative will also live throughout Auto Trader’s owned channels and platforms including onsite, email, in app, search and organic social. PR will be led by Pitch PR in coordination with Auto Trader’s in-house PR team.