Description
Want a free pack of new Goldfish® Mega Bites? You’ll need to head to the metaverse. This week, Goldfish® is launching its new Mega Bites crackers with a metaverse experience that invites consumers to turn digital crackers into a free bag of real-life Goldfish® Mega Bites. The program is the latest extension of the ‘Mega Bites not Megabytes’ campaign which features a quirky robot addressing an audience of fellow bots, warning them that new Goldfish® “Mega Bites” are delicious crackers for humans, not “megabytes,” the digital unit of information, for robots.
The virtual experience brings users to “Mega Bites Mountain”, a massive cheddar mountain in the metaverse’s popular Decentraland platform. Here, players can mine for Goldfish® Mega Bites and claim a coupon for a real-life pack. Players who collect all 22 digital crackers will also earn a special edition “Goldfish® Megabytes” Wearable. You can check it out at https://www.megabitesnotmegabytes.com/
Goldfish®’s first foray into the metaverse is aimed at its digital-savvy adult audience. Being one of the most popular metaverse platforms on the block chain, Decentraland focuses on a virtual reality world experience to allow users to create, engage with, and the ability to monetize their content and applications.
This professional campaign titled 'Find Goldfish in the metaverse' was published in Canada in October, 2022. It was created for the brands: Campbell's and Campbell's Company of Canada, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Campbell Company of Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Creative Director/Art Director: Jacob Gawrysiak
Creative Director/Writer: George Ault
Account Team: Alyssa Guttman, Cindy Nguyen
Planning Team: Shaunagh Farrelly
Clients: Mieka Burns, Paloma Bentes, Simon Truyens, Francesco Alfano, Nadia Giannantonio, Matei Birladeanu, Kyle Techner
Media Agency: Spark Foundry
Media Team: Christina Falconer, Doyeon Kim, Varun Oza, Tina Nguyen
PR Agency: Proof Strategies
In-store Agency: The Mars Agency
Interactive Producer: Ece Inan, Ben Bentivegna
Interactive Production: Zulubot, Metaverse Architects
Web Developers: Gillian Black, Kyle Collins
Post-Production Company: Zulubot
Editor: Jessie Posthumus, Max Lawlor
Assistant Editor: Adrian Gluvakovich
Mac Artist: Emmy Bairos, Jenny McCracken
