Fight sinusitis, not yourself | women fight
Fight sinusitis, not yourself | men fight
Description
It sucks to catch a cold. For GeloMyrtol, one of the most popular medicinal products to relieve the symptoms of sinusitis and bronchitis, we created a short story about fighting with ourselves. The idea is simple and relatable: when we are sick, two sides start fighting inside each of us. One side denies the illness and tries to continue living as if nothing happened, by going to work, etc. Meanwhile, the other side would love to lay in bed and spend the rest of the week lazily in its pajamas. GeloMyrtol takes the side of the peacemaker and declares: Fight sinusitis, not yourself.
This professional campaign titled 'Fight sinusitis, not yourself' was published in Lithuania in November, 2021. It was created for the brands: Gelomyrtol and GeloRevoice, by ad agency: Autoriai. This Film, OOH Outdoor, and Print media campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted over 1 year ago by art director: Monika of autoriai | creative communication.
Credits
Agency: Autoriai,
Production: Kipras Garla,
Art department: Nerijus Narmontas,
DOP: Eitvydas Doškus,
Photographer: Emma Sarpaniemi,
Style: Akvilė Jančauskaitė,
Make up: Rosita Di,
Choreography: Agnietė Lisičkinaitė;
