Feel The Real

Today, Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’. This stunning campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.

For the brand relaunch—coming after Meta acquired the business earlier this year—Supernatural traveled to Iceland, with Director Neels Castillon and production company RSA Films to fully capture what it means to jab, cross, squat and flow inside the Meta Quest headset.

“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually present on top of a glacier, on a beach, or in any one of our incredible destinations," said Supernatural Co-Founder, Chris Milk. "To get that across, we knew we needed to shoot on-location, and we needed to call on the best, which is why we worked with Neels. Thanks to his incredible camera work, with this campaign, we've captured the exhilarating nature of working out in virtual reality. A truly transformative experience we hope to share with the masses."

Deciding to shoot the campaign on-location set in motion a whirlwind three weeks of pre-production, in tight partnership with the team at RSA Films, chosen for their proven expertise in capturing bodies in motion within nature.