Feel Good Value

With continued rising inflation, shoppers are increasingly seeing the limitation of their money. Stop & Shop (S&S), the northeastern supermarket chain, understands that customers are having to stretch their dollars even further and launched a new campaign today showcasing the brand’s value to everyday shoppers by touting the breadth of assortments and savings they provide to customers.

McKinney, S&S’s AOR, created this new campaign to raise awareness around the value S&S offers customers across their extensive assortment of products in-store (and on the go). The campaign will include three spots (a :30 and two :15 spots) and will run mainly on TV followed by some social media activations.