Description
The launch idea came from the insight that McLaren’s engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren’s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar.
This professional campaign titled 'Fearless Engineering' was published in United Kingdom in May, 2020. It was created for the brand: McLaren, by ad agency: VCCP. This Film medium campaign is related to the Automotive industry and contains no media assets. It was submitted almost 4 years ago.
Credits
Advertising Agency: VCCP, UK
CEO: Andrew Peake
Business Director: Scott Kennedy
Account Director: Jade Leighton
Account Manager: Joe Humphries, Poppy Brookes
Planning Director: Jenny Nichols
Planner: Jack Lewis Barclay
Creative Director: Sam Heath
Creatives: Chris Russell, Ahmed Ellabib
Head of TV: Olly Calverly
Producers: Live Riddle, Alaina Phillips
Production Company: The Mill
Director: James Mac
Assistant Director: Alfie Johnson
Executive Producer: Dougal Meese
Producer: Amalia Rawling
Director of Photography: Ben Todd
Editorial: The Assembly Rooms
Global Marketing Director: Jamie Corstorphine / McLaren
Head of Brand: Nick Crossley
Global Brand Manager: Paul Runza
Brand Specialist: Lucie Chilton
Editor: Nick Allix
VFX Production: The Mill
Executive Producer: Dougal Meese
Producer: Kate Ryan
VFX Creative: The Mill
2D Artist: AndrewBarnsley, Carl Norton, Brad Wood, Nhat Quang, Peter Atack
3D Artist: Michael Parker, Haynd Roff, Russel Tickner, Paul Donellan
Design: Andrew Zmurowski, Ross Urien, Henry Foreman
Colour: The Mill
Colourist: Tom Mangham
