Fawry Saves You | Creative Campaign

Fawry Saves You | Creative Campaign

Project Overview:
Our upcoming campaign targets the affluent audience of Social Classes B & C, aged 20 to 35, aiming to position Fawry as the preferred choice for online payments.
By communicating Fawry's diverse services and emphasizing reliability, we seek to increase brand awareness and actively engage our audience, making Fawry the go-to brand for seamless and secure electronic transactions.

Marketing objectives:
- Be familiar with Fawry services
- make it the first brand to think about online payment
- increase brand engagement

Target audience:  
Social class: class A & B
Gender: Both ( Males & females )
Age: 20 : 35
behavior: someone who is Convenience Seeker , Financially Responsible
interests: convenience, technology, security, savings, and time-saving solutions
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So we have 3 main concepts direct for main segments in fawry audience common in Egypt
35`s old male, father, medium-range income
25`s old female, prepare for her wedding, low-range income + pocket money
20`s old male, student, pocket money
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Let`s Go Viral!!
This project includes
Adaptations
To ensure that the campaign reaches its audience and achieves the target, we need to choose the most suitable mediums for posting. We have two mediums to consider:

ATL: Outdoor billboards on highways, town ways, metro stations, and train stations in various Egyptian governorates like Cairo, Alexandria, etc.
TTL: Social media platforms such as Instagram and Facebook, where our primary target audience is present.