Family Love Code

Online shoppers love using discount codes, but finding a code they like is always challenging. Codes are often long and hard to remember, leading to frustration when they can't be found or entered successfully. This dissatisfaction may cause shoppers to shift to other platforms.

Introducing 'Family Love Code' — a way to transform how shoppers enter promo codes, making it easier and more exciting. This initiative aims to elevate the shopping experience by making the ordering process more enjoyable. By associating discounts with positive words or phrases, we can create a fun element. We will introduce 10 mystery promo codes inspired by the top 10 positive phrases desired by families, replacing meaningless codes like 'LIONHPQE8E'

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"Online shoppers often enjoy using discount codes, but finding a code they prefer is consistently challenging. These codes are frequently long and difficult to remember, leading to frustration when they cannot be found or entered correctly. This dissatisfaction may drive shoppers to other platforms.

To address this, we introduce the 'Family Love Code' — a new approach to how shoppers enter promo codes, aimed at making the process easier and more engaging. This initiative seeks to enhance the shopping experience by making the ordering process more enjoyable. By associating discounts with positive words or phrases, we introduce a fun element. We will launch 10 mystery promo codes inspired by the top 10 positive phrases families desire, replacing meaningless codes like 'LIONHPQE8E'.

We plan to launch a shopping campaign targeting regular shoppers on Line @LIONfamily and at www.lionshoponline.com. The campaign will include implementing a system to verify phrases entered as discount codes, using the top 10 positive phrases identified by the NESDC (Office of National Economic and Social Development Council) based on a survey of what families most want to hear. These words will be transformed into unique discount codes.

Shoppers will be encouraged to guess the words through the code input field and on Line. If the guessed word is correct or similar in meaning, they will receive a special discount, adding an element of surprise and engagement. By transforming random letter codes into easily recallable positive phrases that resonate with families, we aim to improve the shopping experience.

Results:
A reach of 1,677,377, a 32% increase in Discount Code Filled, and more than 300 unexpectedly positive words typed by customers.