Description
McDonald’s invites Indonesian families to give the gift of time to lonely elderly Indonesians this Ramadan.
The pandemic has increased the number of lonely elderly Indonesians drastically. While technology came to the rescue of many, the elderly found themselves further cut off from the world. According to The Central Bureau of Statistics, 9 out of 100 elderly Indonesians will find themselves spending another Ramadan alone.
As the world opens up, McDonald’s Indonesia wants to encourage people to build new connections with those who need it the most. The campaign, crafted by Leo Burnett Indonesia, urges people to give the elderly their time and company this Ramadan.
This professional campaign titled 'Family Day Out / Golden Stage' was published in Indonesia in April, 2022. It was created for the brand: McDonald’s Indonesia, by ad agency: Publicis Groupe. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 2 years ago by Creative PR: Barbara Messer of Publicis Groupe.
Credits
Advertising Agency: Leo Burnett, Jakarta, Indonesia
CEO: Sony Nichani
CCO: Ravi Shanker
MD: Mudit Trivedi
CD: Oliver Sarmiento
ACD: Netra Natarajan
Creative Group Head: Marcella Mutia
Creative: Jhon Charlie
Graphic Designer: Rimto Adi
CSO: Shailesh Iyer
Planning Manager: Sakshi Sharma
CSD: Anne Aryanti
Account Team: Bilal Syahrir, Putri Mayasari, Fransisca Karo-Karo, Avianti Alisaputri
Agency Producer: Anti Istianti, Budi Lambot
Project Manager: Maria Sinaga
Agency photographer/designer: Bumi Yurazly
Production House (Family Day Out): Directors Think Tank
Exec Producer: Intan Sham
Director (Family Day Out): Rajay Singh
Co-Directors: Chevie Law, Yoon
Producer: Suraya Liza
Line Producer: Nowtiz Ong
Production Assistant: Arman Raqeem
DOP: Din Ismeth
Art Director: Stylo Milo Studios, Nick Wong
Editor: Affandi Jamaluddin
Post: Tank 3
Audio: Anton (UK), DTT Music
Food film director: Wei Peow
Credits - Golden Stage
Production House: Directors Think Tank
Exec Producer: Rani Rauf
Director (Golden Stage): Tyas Asko
Producer: Dea Yazidhan
Production Assistant: Wendra Nugraha
DOP: Wendy Aga
Art Director: Ari Mario Hediawan
Editor: Rama Sugeng
Post: Wondermaker
Audio Mixing: Yudhy Hari Purnomo
