You look no different, when you yawn. A gentle reminder to get good sleep.
You look no different, when you yawn. A gentle reminder to get good sleep.
Description
A yawn is our body's natural involuntary response when we experience a lack of good sleep or in need of sleep, this may trigger due to boredom, drowsiness or sleep deprivation. More so, due to the nature of yawn being involuntary, it leaves one to make amusing funny faces while one yawns, and that is never a pretty sight. The campaign reflects upon this natural insight to highlight the importance of good sleep acting as a good reminder to sleep better. Establishes the brand 'Libra mattress' as the catalyst to your most comfortable sleep.
This professional campaign titled 'Face of a Yawn' was published in India in January, 2024. It was created for the brand: Libra Mattress, by ad agency: Horizon9. This Design, OOH Outdoor, and Print media campaign is related to the Health, Household Products, and Recreation, Leisure industries and contains 12 media assets. It was submitted 3 months ago by Creative Director/ Writer: Kshitij Narain of Horizon9 Advertising & Brand Consultants Ltd..
Credits
Advertising Agency: Horizon9, New Delhi, India
Copywriter: Mohd. Rayyan, Kshitij Narain
Art Director: Aditya Maurya, Irshad Saifi
Client Servicing: Mishpreet Kaur
Business Head: Abhishek Ghavri
Creative Director: Kshitij Narain
