Description
SoulCycle’s latest advertising campaign, “F*ck It, Let’s Ride,” doesn’t mince words. This unapologetic declaration is emphatically prompting everyone, everywhere to return to what we love- physically and mentally - as we head out into the world again.
SoulCycle is making one thing clear: They’re standing behind the pursuit of pleasure, happiness, elation and connection in all its forms and they’re committed to helping you get back out in the world. The ethos of SoulCycle to move people to move the world isn’t wavering as the brand shifts into a new era of connection, collectiveness and unity.
Coming out of the pandemic, SoulCycle has doubled down on their commitment to happiness, flipping the narrative and calling on people to switch gears, step away from their work-from-home routines and get back to what they love - having fun together.
The campaign is anchored by a 45 second TV spot that features inspiring SoulCycle instructors Madison Ciccone, Brian Evans, Stacey Griffith, Trammell Logan, Catherine Moran, Karyn Nesbit, Chris Pipkin, Dani Robertson, Alba Verela, and Sam Yearsley. The spot shows the contagious energy of the instructors silhouetted against a vibrant neon aura and overlaid with rhythm and high energy music that personifies the spirit of “F*ck It, Let’s Ride.”
This professional campaign titled 'F*ck It, Let’s Ride' was published in United States in June, 2022. It was created for the brand: SoulCycle, by ad agency: VCCP. This 360° and Digital media campaign is related to the Fitness and Health industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
SOULCYCLE
CEO: Evelyn Webster
VICE PRESIDENT OF MARKETING: Roisin Branch
DIRECTOR OF BRAND MARKETING: Christiana Weller
DIRECTOR OF DIGITAL ART: Erik Rasmussen
DIGITAL MARKETING ASSOCIATE: Lizzie Conlon
TALENT
Madison Ciccone
Brian Evans
Stacey Griffith
Trammell Logan
Catherine Moran
Karyn Nesbit
Chris Pipkin
Dani Robertson
Alba Verela
Sam Yearsley
CREATIVE AGENCY
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Ray Del Savio
CREATIVE DIRECTOR: Ali Esterly
ART DIRECTOR: Brittani Kelzenberg
COPYWRITER: Sarah Sutton
DESIGN DIRECTOR: Jose Prieto
DESIGNER: Julia Halasz
HEAD OF PRODUCTION: Matt Nowak
SENIOR PRODUCER: Lizzy Auwaerter
MANAGING DIRECTOR: Steph Thiel
GROUP ACCOUNT DIRECTOR: Jordan Wood
ACCOUNT DIRECTOR: Allegra Dowding
INTERNATIONAL CHIEF STRATEGY OFFICER: Jonny Shaw
STRATEGIST: Courtney Wong
LIVE PRODUCTION
LIVE PRODUCTION COMPANY: Tribe Films
DIRECTOR: Johan Anderson
DIRECTOR OF PHOTOGRAPHY: Matthew Tomkins
PRODUCER: Michael Sapienza
POST PRODUCTION
POST-PRODUCTION COMPANY: Wildchild Content
EDITOR: Richard Cooper
ASSISTANT EDITOR: Alex Tedesco
EXECUTIVE PRODUCER: Scott Spanjilch
PRODUCER: Lily Hartmann
GFX Artist: Kevin Anderson
VFX/Flame Artist: Peter Oliver
COLOURIST: Houman Abdallah
AUDIO PRODUCTION
AUDIO PRODUCTION COMPANY: Harbor Picture Company
SOUND ENGINEER: Brain Battersby
