Description
Paint and wallpaper expert Farrow & Ball, is announcing the introduction of 11 new paint shades to its signature colour palette this autumn, with a campaign from creative agency BMB.
Based in Dorset, England, since 1946 the brand remains dedicated to creating richly pigmented paints and handcrafted wallpapers using only the highest-quality ingredients. The result is a directional palette of 132 paint colours with an extraordinary response to light These 11 new colours are the first change to the brand’s signature palette since 2018.
The graphically engaging campaign, featuring 15-second films highlighting seven of the new colours, launches on 29 September in the UK, US, France and Germany. Selected media will appear per market from the multi-media campaign including social films, print and DOOH.
The seven colours selected to be featured in the film campaign, each brought to life via an artistic, surreal treatment include; Eddy, Bamboozle, Templeton Pink, Wine Dark, Whirlybird, Beverly and Kittiwake. Mesmerising macro shots of drips, drops, swirls and splashes evoke each of the colours’ origin stories before resolving to a moment of stillness showcasing each new colour in a perfectly painted, calm environment.
This professional campaign titled 'F&B New Colours' was published in United Kingdom in October, 2022. It was created for the brand: Farrow & Ball, by ad agency: BMB. This Integrated medium campaign is related to the Household Products industry and contains 7 media assets. It was submitted over 1 year ago.
Credits
Brand: Farrow & Ball
Client: Charlotte Cosby, Head of Creative F&B
Campaign Name: F&B New Colours
Creative Agency: BMB
CCO: Matt Lever
Creative Directors: Will Marsden & Jordan Down
Creative Team: Andy Burrell & Katie Burrell
Business Director: Matt Bonny
Head of Design: Ted Smith
Producers: Clancie Brennan, Nadia Amico
Director: Gus Filgate
Production Company: BITE
Sound Design: Factory
Post Production: Absolute
Media Planning/Buying: Mindshare
