Description
Economic violence is often the first manifestation of domestic violence: expenditure control, economic blackmail, deprivation of resources. . . they take various forms but remain too little identified and recognized because they are often masked by verbal, psychological, physical, sexual or administrative abuse.
EyeMoney, the app that embodies economic violence far from the existing campaigns against domestic violence, here it is a question of materializing economic violence, in order to denounce its insidious nature.
To this end, we have designed a fictitious app: EyeMoney. Modern, practical and benevolent in appearance, it offers men in control their spouse’s money and deprive them of their resources with one click.
The EyeMoney app does not exist, but economic violence does. And these are Domestic violence.
This professional campaign titled 'EyeMoney' was published in France in November, 2022. It was created for the brand: Solidarité Femmes, by ad agency: Leo Burnett. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising agency : Leo Burnett Paris
Production company : Prodigious Paris
Executive Creative Director : Pierre Viallaneix
Creative Director : Aurélie Boitard
assistant Creative Director : Sarven Arslanyan
Artistic Director : Franck Mazeran
Copywriter : Rémi Soumagne
Web Designer : Louise Leroy
Strategy Director : Sarah Thomine-Desmazures
Executive Director : Delphine BENAYOUN
Client Director : Alice BRIOT
