Dynoptic Optiker Verband Schweiz
Eyecather – The first game you play with your eyes
Agency: Inhalt und Form
Description
Initial situation: The best way to test your eye fitness is with a professional eye test at a Dynoptic partner. But how do you advertise something so dry?
Solution: With the first AR game that you play with your eyes instead of your fingers: Eyecatcher.
Result: The AR game not only quickly finds a large gaming community, but also achieves an exceptionally long average playing time of over 4 minutes.
This professional campaign titled 'Eyecather – The first game you play with your eyes' was published in Switzerland in August, 2022. It was created for the brand: Dynoptic Optiker Verband Schweiz, by ad agency: Inhalt und Form. This Design, Digital, and Experiential media campaign is related to the Health industry and contains 2 media assets. It was submitted 5 months ago.
Credits
Client: DYNOPTIC VERBAND SCHWEIZ, Martin Schütz
Project Manager
Celina Harisberger – iundf.com
Roger Engweiler – iundf.com
Design:
Govinda Schmid – iundf.com
Vasco Bickel – iundf.com
Mato Bilic – iundf.com
Copywriting:
David Hugentobler – iundf.com
AR-Game: Bastien Sarolea
