Description
Sony Interactive Entertainment, the maker of the PlayStation brand of products, is pleased to debut a new series of UEFA Champions League sponsorship idents (also known as commercial break-bumpers) that will appear during televised UEFA Champions League matches beginning October 24th, 2023.
This latest TV ident creative continues to feature some of the most iconic franchise characters available on PlayStation 5 and celebrates the unpredictable drama of football and gaming. Ellie and Joel, from The Last of Us, race down the tunnel to deliver the match ball in time for kick off. Astro boosts his way to the center circle to collect the referee’s coin toss. God of War’s Kratos and Atreus are leading fans with a mighty blow of the Gjallarhorn. Spider-Men, Peter Parker & Miles Morales from Marvel’s Spider-Man 2 come to the rescue in Marvel’s New York, saving a jumbotron during a match’s decisive moment.
This professional campaign titled 'Extraordinary Drama' was published in United Kingdom in October, 2023. It was created for the brands: PlayStation and Sony, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: PlayStation x UEFA Champions League
First Air Date: 24th October 2023
Creative Agency: adam&eveDDB
Production company: Biscuit Filmworks
Editing Company: Trim Editing
VFX: Untold Studios
Audio Production: Factory
Post Production Adaptation: cain&abelDDB
Soundtrack name and composer: “Fissatore (Rossini Remixed)” by Cloax
