Extra Large Wound

Brief:
In general, Hansaplast is recognized as a plaster for minor wounds. However, it is important to note that wounds are not always small; there are also large wounds, such as postoperative incisions. To address this, Hansaplast offers a product in an XL size specifically designed to cover larger wounds.

Idea:
We employed a creative and metaphorical approach by shaping the wound icons to represent large animals like elephants, King Kong, and dinosaurs. This creative visualization aims to provide a clear understanding of the effectiveness of the Hansaplast XL product to our audience.