Extinction Ends Here.

Creative production company Builders Club, Air Company and agency Mythology launch Extinction Ends Here Campaign.

London based creative production company, Builders Club, NYC based agency, Mythology and Air Company create an ambitious, emotive manifesto film highlighting Air Company’s ethos as a cutting-edge business, whose technology is working to ignite the fight against climate change. The duo wanted to show where Air Company is headed plus highlight the endless possibilities in utilizing this technology. Air Company’s technology converts carbon into countless Carbon-negative products, turning our most abundant pollutant into an inexhaustible resource for good. The technology doesn’t just work, it’s 10 years ahead of schedule. Already being used by major companies around the world and by NASA, Air Company now focuses on scaling it and perfecting it and scaling it again so they can get it into as many hands as possible. Having Builders Club engage in this project is not only a match creatively but the production company is dedicated to helping the climate crisis and annually donates to environmental charities like ClientEarth.

The feel of the film is fast paced and stimulating. The creative concept behind the style of the film was to elevate a humble scientific reactor onto the same level as an elegant iPhone campaign hence the close up glossy shots of the reactor that give that ultra high end feel. Having those shots alongside abstract 3D motion takes the film to another level and far from something you would expect to see for a film of this nature. To give some rawness and high energy Builders Club used interesting stock footage and the edit was quick and exciting, keeping the viewer intrigued and on the edge of their seat.

The final Extinction Ends Here campaign will be cut down and spread across Air Company’s socials and website but is also a vital educational piece that they will use to inform investors and the public of their goals and successes and ignite change for our climate.

Harriet MacDonald at Builders Club commented: 

The team wanted to bring to life the potential of the climate change reversal of the Airco fuel; from the tiny details of the chemical reaction process right up to space crafts and outer space. Taking cues from the minimal design world that encapsulates the brand we wanted to create a feeling of driving energy similar to the fuel of the film as we see the exciting possibilities of industrial scaling (but for good!) and the positive impact for humans and nature.