Description
New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost.
Yet the human impact and scale remained unseen.
CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers.
By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
This professional campaign titled 'Exposed Exhibition ' was published in New Zealand in November, 2023. It was created for the brand: CERTNZ, by ad agency: Special. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: Special Wellington
CEO/ CCO: Tony Bradbourne
CSO: Rory Gallery
ECD: Mark Forgan
Head of Strategy: Bethany Omeri
Junior Art Director: Isabella Griffiths
Lead Business Partner: Matt Barnes
Senior Business Director: Victoria Puxty
Business Director – Design: Gabrielle Lawlor
Strategy & CX Director: Ursula Nichols
Head of Production: Katie Mortensen
Junior Producer: Gabrielle Eggels
Studio Manager: Gavin LeClaire
Studio Designer: Keane Chan
EDD: Heath Lowe
Designer: Madeline Lissington
Special PR General Manager: Kelly Grindle
Special PR Senior PR Director: Eleanor Ashdown
Special PR PR Manager: Jessica Walker
Photographer: Steve Boniface
MBM Media Business Director: Kaitlin Mitchell
MBM Media Planner/Buyer: Tyler Crawford
ADVERTISER / CLIENT: CERT NZ
Manager Engagement, Communications, and Partnerships: Jane O’Loughlin
Senior Campaign Marketer: Penny Tuncliffe
Senior Communications and Engagement Advisor: Rebecca Ambler
Senior Communications and Engagement Advisor: Jamie Carpenter
