Description
Vilnius, the capital of Lithuania, is a beautiful and relatively unknown city in Eastern Europe. One of the main reasons why it is not so visited is because of a long-term established stereotype against the region. Blame the movies, the TV, the media, or any other factors, but the West’s mental picture of Eastern Europe has been wrong for a long time. Even if it has been reduced in the later years, it is still very present among people when planning their next holidays. So, in this film, the city is addressing these stereotypes in order to debunk them, asking the viewers to go to Vilnius and change their minds.
This professional campaign titled 'Expectations' was published in Germany and United Kingdom in April, 2024. It was created for the brand: Go Vilnius, by ad agency: BM Boutique. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 21 days ago.
Credits
Advertising Agency: BM Boutique
Production Company: Dansu, Vilnius, Lithuania
Creative Director: Antonio Bechtle
Art Director: Barbara Maliukaite
Copywriter: Antonio Bechtle
