Description
Director Nina Meredith and actress Adria Arjona explore the connective tissue between heritage and representation in film in BMW’s Hispanic Heritage Campaign. The Morbius actress--half Guatemalan and half Puerto Rican, and raised in Mexico--draws inspiration from the seaside as a familiar, comfortable backdrop that pays homage to her upbringing.
Director Meredith, represented for commercials in the U.S. by Rattling Stick, tracks Arjona’s BMW excursion. The scenic journey is narrated by the actress as she voices introspective goals: to enhance representation and break stereotypes for LatinX individuals working in the film industry.
This professional campaign titled 'Excursion' was published in United States in September, 2022. It was created for the brand: BMW, by ad agency: Rattling Stick. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: BMW
EP: Whitney Buxton
Creative Director: Jill Sabato
Talent: Lucy Haller
Starring: Adria Arjona
Director: Nina Meredith
Producer: Sean Lyness
Cinematographer: Adriaan Kirchner
Editor: Alvaro Del Val (Cabin)
Colorist: Ayumi Ashley (Rare Medium TV)
