Description
The #Erectometer displays real-time New South Wales vaccination data while enjoying a three-day romp around Sydney, stopping off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Rooty Hill, Balls Head, Pleasure Point and more. Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach vax climax once 80% of residents are double-jabbed.
This professional campaign titled '#Erectometer' was published in Australia in September, 2021. It was created for the brand: Durex, by ad agency: RB Studio. This OOH Outdoor medium campaign is related to the Health industry and contains 8 media assets. It was submitted over 2 years ago by Account Director: Tammi of DEC PR.
Credits
Advertising Agency: RB Studio, Sydney, Australia
Creative Director: Matt Johnson
Copywriter: Luisa Cartei
Design Lead: Neal Thompson
Project Manager: Belle Sparavec
Account Director: Leith Patrick
Production Company: MORE
Global Motion Designer: Kyle Govender
Project manager: Leonie Fourie
PR Agency: Dec PR
Senior Account Director: Laura Portch
Account Director: Sophie Blunt
Account Director: Tammi Ireland
Marketing Director: Henry Turgoose
Category Manager: Laurent De Meyer
Senior Brand Manager: Nikki Daven
