ENO

Selection of the subject
In our hectic life, acidity is a frequent and equally hated issue that affects us all. We Indians love eating the most, we also suffer from eating too much, skipping meals, experiencing indigestion, getting short sleep, and other issues from into adulthood to old age. Because I, too, experience acidity when something changes in my routine, I believe that I am a sufferer from the same issue, and the answer to all of them is Eno, which relaxes and quickly eliminates acidity, and get me my work and day flow in back to routine.
I have chose Eno the antacid brand for my final year project because I can relate to it on a daily basis and it's a product which is connected to my daily life.

Concept
The Concept of the campaign was to bring to light the problem of Corruption in India. India ranks 93 out of 180 countries on the corruption index. Corruption in India takes place in almost every part of the country, whether it be the rich class or in the form of small bribery, acts of fraud by dealers etc. The idea to represent corruption problem and promote the brand was in sarcastic way where I represented characters who often came to light or caught in the act of corruption like taking bribery, doing fraud deals. Such people irrespective of how much corruption they do, can digest all the money and still get a peaceful sleep.Through this campaign indirectly tried to make awareness among people about corruption Corrupt people can digest anything but people like you me who are away from corruption for them is “Eno”