Description
Water is one of the most important resources. Unfortunately, even today, rural India grapples with the challenges in accessing safe and clean drinking water, as well as water for agricultural purposes.
Every time a village transitions from water scarcity to water abundance, transformation takes place. Such a journey speaks volumes of resilience and determination of the village community.
Moreover, in such narrative, we often make the mistake of reducing the role of a community to mere beneficiaries, trivalising their dedication and commitment in making the transition possible.
On this World Water Day, we wanted to come up with an illustrative creative showcasing the villagers as active participants in their journey and not just as receivers.
This professional campaign titled 'Enabling #WaterForAll | World Water Day' was published in India in March, 2024. It was created for the brand: Reliance Foundation, by ad agency: Schbang. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 26 days ago by Kar: Anindita of Schbang.
Credits
Agency Team:
Varsha Rohani, Associate Vice President
Aayushi Shah, Team Lead
Shivanshi Khanna, Sr. Brand Impact Strategist
Isha Keni, Illustrator
Sahil Ganjekar, Animator
Client Team:
Jayashree Balasubramanian
Head, Communication
Anchal Vanarase
Content Specialist | Social Media Strategist
Utsav Tiwari
Content Strategist
Rohit Pillandi
Senior Manager - Media Outreach & Engagement
Mayank Singh
Visual Producer, Reliance Foundation
