Earn Like a Boss

9-5 jobs don’t work for everyone. They don’t let you start and stop work when you need to, whether it’s going to pick up your child at school, making that last minute audition, or working around your schedule. Ridesharing services like Uber provide true minute to minute flexibility.
Uber drivers have the solution: be your own boss, and earn like one.

For those worried about being able to make your own hours, or worried that whatever the gig, the juice won’t be worth the squeeze, some standout Uber drivers are here to put your mind at ease. For 13 years, savvy gig workers have turned to Uber as the best way to earn extra income on their terms — choosing when and where they earn. With Uber, you’re the boss. It’s time you start earning like one.

The rideshare and food delivery company’s latest campaign, titled “Earn Like a Boss”, developed by Independent New York shop Johannes Leonardo features a host of endearing short-form video spots that show you the real people behind the wheel. The work features 10 active Uber drivers from across the country who share how their experience with Uber solves the problems that people often complain about. The selfie-style videos offer a glimpse into the life of an Uber driver and the freedom that comes with being your own boss.

The spots feature real and organic conversations around everything from product features to video games, resulting in final spots that represent a genuine cross section of the people behind the wheel.

The campaign launches nationally today, April 26th on OOH, Audio, Social Media and through Media Partnerships until the end of the year. The work will also include in-language Spanish films.