Badkoobeh’s ground-breaking project is the first of its kind in Iran and is forecasted to become one of the greatest Iranian advertising projects ever. The project aimed to promote one of the competitive advantages of Hofmann’s UPVC products - keeping every place completely dust-free.
Description
Dust in the air is a common air pollutant. Scientific evidence shows that long-term exposure to fine dust can cause respiratory problems, asthma, allergic reactions or discomfort especially in kids, the elderly and patients. Replacing regular windows and glass doors with UPVC windows and doors is an effective way to minimize the health effects of dust on individuals.
The professional 360 marketing campaign entitled “Dust-free” (in Persian: غبار بی غبار) created for the brand “Hofmann” by Badkoobeh Creative Communication Solutions highlights one of the key advantages of UPVC windows - blocking out the dust almost completely. The campaign contains one media asset that seems like a great advancement in Iran’s advertising industry. This TV teaser was the first advert in Iran that adopted CG Pipeline. The incredible visual effects used throughout the teaser have never been seen in any Iranian advertising projects before. The battle between the dust division and Hofmann soldiers was professionally created using CG Crowd Augmentation. The project was also the first TV teaser in Iran that used over 100 CG plans.
This professional campaign titled 'Dust-free ' was published in Iran in July, 2022. It was created for the brand: Hofmann, by ad agency: Badkoobeh. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Agency & Country: Badkoobeh Creative Communication Solutions - Iran
Chief Client Officer: Asal Bozorgi
Account Director: Manijeh Nikkhah
Account Manager: Sana Hoorbakht
Scenario Supervisor: Arash Taherkhani
Scenarist: Mohammadreza Najafi
Media Manager: Vahid Rahpeyma
Producers: Sina Sharbafi and Hassan (Babak) Badkoobeh
Director and CG Supervisor: Mohammad Sanifar
D.O.P: Shahoo Khoangar
Art Director: Ali Sahlabadi/Bahman Zarbakhsh
Costume & Set Designer: Bahman Zarbakhsh
Fight Choreographer: Amar Ghanbar Zadeh
Story Board Artist: Armin Rahimi
FX Artist: Reza Noferesti
3D Supervisor: Pezhman Sharifi Rad
3D and Textures: Saeid Ghalandari /Parnaz Shams / Abolfazl Hoseini /Alireza Farhadi
Layout: Mehran Paseban
Animation Lead and CFX Artist: Mehran Paseban
Animate: Azin Vhidinia and Roya Ostadian
Rig: Mehran Paseban and Sina Shiri
Concept: Neda Pouya and Mahan Amin
Sculpt Artist: Sude Agheshlui and Milad Botahi
Composite Lead: Sahar Manouchehry
Composite: Alireza Heidarirad
Sanaz Khakpour
Edit: Farboud Tavasoli and Mehran Afshordi
Colorist: Farboud Tavasoli
Sound Designer: Peyman Vahedi
Music Composer: Armin Kheyrdan
Stunt: Rezanazari Sanda and Yaser Bagharnia
Post Production Manager:Roya Esmaeelzadeh
Production Coordinator:MohammadZaman Vafajoui
Production Manager: Salar Saeedi
Finance: Saeedeh Ghasemi
