Description
Abundance of anti-aging products on the market makes it obvious how much getting old scares us. Yet we assume that aging only affects our appearance and forget about taking care of our brain. Meanwhile, Duolingo math can be the perfect anti-aging routine for our brain. Instead of trying to make people over 45 build a new routine, we tried to sneak into an already existing one and become one of the steps of anti-aging care.
We collaborated with L'Oréal, one of the biggest beauty brands to create a new skincare set called Duo Care that takes care of your brain and skin. Every skincare routine has a spare "waiting time" before the serum gets absorbed when we usually do nothing but wait. Not anymore! Duo Care is the step that your anti-aging routine was missing - we disguised our product in beauty and grocery stores, with YouTube skincare influencers, and with newspaper articles.
This student campaign titled 'Duo Care' was published in Germany in May, 2023. It was created for the brands: Duolingo and Duolingo Math, by ad schools: Miami Ad School and Miami Ad School Europe. This Design, Integrated, and OOH Outdoor media campaign is related to the Beauty and Education industries and contains 3 media assets. It was submitted 12 months ago by Art Director: Nidhi Shah of Miami Ad School Europe.
Credits
Advertising Agency (School): Miami Ad School Europe
Art Director: Nidhi Shah
Copywriter: Anano Gabunia & Belén Sacristán
