Description
Insight:
Most DStv subscribers aren’t consciously aware of when their subscription expires and when they know they ignore it until channel 100 is the only available channel.
Idea:
Don’t leave life to chance.
Rationale:
There are certain things in life we humans do not generally leave to chance. This is because we consider these things to be important and ensure we put everything in place to ensure they run smoothly.
We want our subscribers to begin to see their DStv subscription as one of those things. This will be done by sharing spice of life stories that metaphorically communicate the need to take charge of their viewing experience via the Auto-renew feature.
This professional campaign titled 'DStv Auto-Renewal' was published in Nigeria in February, 2022. It was created for the brand: DStv Nigeria, by ad agency: IOM. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago by Gbolahan Dauda of IOM.
Credits
Advertising Agency: IOM Nigeria, Lagos, Nigeria
