Description
This campaign is for Behran, one of the biggest automotive lubricating oils, industrial lubricants, petroleum waxes, antifreeze – antiboil and anticorrosion, rubber process oils, fuel additives and greases manufacturers in Iran.
On onset of Persian New Year and people traveling much more, the brand wanted to promote safe driving by a lottery in which if a driver does not commit any traffic violations for 3 months, they can get a chance to win an electric bicycle.
This campaign was promoted on Aparat.com and many other top Iranian websites. Also, this campaign sponsored top Iranian music podcast that car travelers would listen to.
This professional campaign titled 'Drive better to stay healthy!' was published in Iran in February, 2020. It was created for the brand: Behran, by ad agency: Sabavision. This 360°, Audio, and Digital media campaign is related to the Automotive, Industrial, Agriculture, and Transport industries and contains 4 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Sabavision, Tehran, Iran
