DO YOUR THING (Nike concept film)
Description
Often times, we’re categorized and put in a “box” by others. Just because we have a certain job or hobby, doesn’t mean we can’t do other cool shit too. Nike Women’s athlete Jayda Bovero wanted to show the world that just a basketball player, didn’t mean that she couldn’t also like fashion and dressing up in fancy outfits.
We don’t like being categorized as just one thing either so we decided to concept a video that stepped outside the stereotypical athlete/sports commercial.
This professional campaign titled 'DO YOUR THING (Nike concept film)' was published in United States in June, 2022. It was created for the brand: Nike, . This Content and Digital media campaign is related to the Fashion and Sports industries and contains 5 media assets. It was submitted about 1 year ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.
Credits
BRAND PARTNER: Nike Women’s (Spec/concept film)
PRODUCTION: Champagne & Gyoza
DIRECTOR: Jonny Zeller
PRODUCER: Tim Frazier, Chris Garrison
PHOTOGRAPHY: Andre Duman
