ADVERTISING

Yahoo Mail

Defeat life's big little annoyances

Agency: Yahoo Brand Creative Team

Description

Stolen packages. Forgotten permission slips. Lost receipts.
These are the small but fierce enemies of our time. The newly updated Yahoo Mail app gives you the tools to take on the time-wasters and money-grabbers. You win, they lose. The new Yahoo Mail digital campaign, Defeat life’s big little annoyances, celebrated conquering life’s frustrating little tasks with convenient features like one-tap unsubscribe, automatic package tracking or receipts view. The battles are small, but the triumph feels huge.

This professional campaign titled 'Defeat life's big little annoyances' was published on October 01, 2022. It was created for the brand: Yahoo Mail, by ad agency: Yahoo Brand Creative Team. This 360°, Digital, and Film media campaign is related to the Electronics, Technology industry and contains 17 media assets. It was submitted about 1 year ago by ACD, Copywriter: Patty Clark of Yahoo.

Credits

In-house advertising agency: Yahoo Brand Creative Team
Creative Director – Art: Laura Swiatkowski
Creative Director – Copy: Patty Clark
Campaign Producer: Cary Cody
Video Producer: Ariella Quatra
Lead Copywriter: Caroline Bailey
Lead Art Director: Kristine Reano-Hager
Group Creative Director: Lee Piper
Group Creative Director: Emmy Morton
VP of Creative Marketing: Jim Bosiljevac
Executive Producer: Lillie Mack
Strategist: Todd Roe
Product Marketing Manager: Jenny Lum
VP of Consumer Marketing: Rachel Heit
Art Director: Matt Tynan
Art Director: Mike Gong
Art Director: Tiffany Thomas
Art Director: Monica Griffin
Copywriter: Lauren Cody Hoffman
Copywriter: Sharon Beyzer
Producer: Libby Luna
Producer: Lori Larsen
Animation Lead: Collin Breit
Animation Design: Benny Baruch
Animation Design: Greg Madrigal
Animation Design: Chino Pisces
Development Team Lead: Vishal Patel
Developer: Artem Savelev

Production company for live-action spots: Tool of North America
Director: Adriana Robles
Producer: Joby Ochsner
Executive Producer: Laura Maculey

Post production: Cut+Run
Editor: Andrea Mendoza
Assistant Editor: James Kracht
Senior Producer: Brian Mulvey
Managing Partner: Michelle Eskin
Executive Producer / Partner: Amburr Farls
Head of Production: Brady Austin Fiero

VFX and Finishing: Jogger
Creative Director: Andy Brown
Head of Production: Diana Cheng
Producer: Joel Paisner
Lead Flame Artist: Jan Cillers
Flame Artist: Brendan Crockett
Flame Assistant: Jorge Tanaka
Colorist: Adolfo Martinelli

Mix House: LIME Studios
Audio Engineer: Zac Fisher
Executive Producer: Susie Boyajan

Production company for animated spot: Hue+Cry

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