Description
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand.
Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they feel it. People who respect what it takes to craft the perfect song and know the only way to do it justice is to hear it on a speaker built with just as much craft and precision.
This professional campaign titled 'Crafted for the sound-obsessed.' was published in United States in November, 2022. It was created for the brand: Denon, by ad agency: Madwell. This Integrated medium campaign is related to the Electronic Devices and Household Products industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Denon
President: Trip Randall
Senior Director of Global Brand Marketing: Erin Laya
Creative Agency: Madwell
Chief Creative Officer: Chris Sojka
Executive Creative Director: Jeff Gillette
Creative Director: Pedro Saldarriaga
Associate Creative Director: Jessica Auville
Senior Copywriter: Charity Lombardo
Senior Designer: Sam Cohen
Senior Animator: Scotty Nolan
Group Production Director: Brigid McEntee
Creative Producer: Kyle Calian
Managing Director: Steve Barry
Account Director: Hayden Zellers
Account Supervisor: Sarah Korner
VP of Strategy: Amber Hahn
Group Comms Strategy Director: Laura Bianchi
Assoc. Comms Director: Darren Allison
Brand Strategy Director: Christian Ewing
Senior Brand Strategist: JP Summers
Social Strategist: Madison Allen
Community Manager: Ian Rubini
Music: The Hogan
Music Supervisor: Sean Hogan
Track: Beige 70 (Domenique Dumont Bilingual Remix)
Artist: Cola Boyy
Label / Licensor: Wooly Music Inc
Production Company: More Media Inc.
Director: Nathan Presley
Line Producer: Stephen Buchanan
Video Edit: Sam Fuller
Sound Mix: Phinehas Hodges
Business Affairs: Hailstorm
Founder, CEO: Michelle McKinney
Partner, Business Affairs Director: Christina Rust
