Description
Corona's new global brand campaign debuts in print, OOH and online media in several countries. With “Coronaless”, for the first time, Corona removes images of its bottles from communications.
The campaign, created by DAVID São Paulo and DAVID Bogota, is made up of five different pieces that praise nature and portray a landscape of beach, sun and heat, an environment that is very characteristic of the Corona brand.
Each of the advertisements, despite indicating the situation of beer consumption on the beach, is without the famous bottle of the brand.
The title “We Returned the Bottle of this Ad. Returns Yours” explains the concept and encourages people to dispose of empty Corona packaging correctly, without polluting beaches and oceans.
The campaign is running in Germany, Uruguay and Brazil.
This professional campaign titled 'Coronaless' was published in Germany and Uruguay in June, 2023. It was created for the brand: Corona, by ad agencies: DAVID Bogota and DAVID São Paulo. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 11 months ago.
Credits
Agency: DAVID São Paulo, DAVID Bogotá
Campaign: Coronaless
Client: ABI
Product: Corona
Partner and Global CCO: Pancho Cassis
Global COO: Sylvia Panico
ECD: Edgard Gianesi, Renata Leão
Creative Director: Fabrício Pretto, Rogério Chaves
Art Director: Felipe Revite
Copywriter: Filipe Rosado
Account: Juan Pablo Garcia, Catalina Cordoba, Amanda Mezejewski
Production team: Fernanda Peixoto, Ana Marques, Mariana Marinho, Letícia Brito
Global PR Director: Sandra Azedo
Production Company: Sicarios
Photographer: Thierry des Fontaines
Executive Producer: João Luz
Line Producer: Rafa Pinto
Operations: Lindin Lima
Photography assistant: Ícaro Torres Correia, Artur Leite
Account: Babi Kosloff, Ju Bahia, Yuri Fuly
Editor: Sicarios, Juary Leocardio
