Come With Me

Happiness Finds You

People have been looking for happiness their whole life, but what if happiness found you this time?

Helis Serina's advertising film reminds us again that happiness is not far away. It is next to us, in a happy home, in good neighbourly relations and properly selected living spaces. In this project, where the theme of happiness is processed, we see sections from the experiences of 4 different families in the Helis Serina's villa project within one day. A woman who goes to her husband in the morning, a woman who does her daily sports, children who joke with their father, a young woman who spends time in her garden, and one of the famous singers of Turkey who greets his neighbours with his morning coffee live. The site residents we saw in the final meet for dinner at the house of their famous neighbour Yaşar and continue to have a pleasant time with the music.

By processing the campaign with lyrical textures, BCWorks created the image of a music video. Our goal was to convey the experience and concept of the campaign. Therefore, we chose not to make the product the movie's title.

One of the campaign messages is, "While you have a happy life, Helis Serina villas will accompany you as one of the main parts of this story."