Full Length Version
Description
Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across.
Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots.
You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel.
This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates.
This professional campaign titled 'Come Play Around' was published in United States in August, 2023. It was created for the brand: Topgolf, by ad agency: Anomaly. This Integrated medium campaign is related to the Sports industry and contains 2 media assets. It was submitted 8 months ago.
Credits
Agency: Anomaly, New York
Founding Partner / Global CCO: Mike Byrne
Creative Director: Craig Schlesinger
Creative Director: Stephen Mendonca
Managing Partner, Head of Design: Kevin Lyons
Design Director: Luca Bernardino
Designer: Keller Grimmer
Head of Production: Erika Madison
Executive Producer: Chad Utsch
Director of Music Production: Ben Dorenfeld
Head of Business Affairs: Julia Clark
Project Director: Kathleen Owen
Managing Partner, Co-Head of Account Management: Damien Reid
Account Director: Emily Dondero
Account Supervisor: Hana Trattner
Production Company: Riff Raff Films
Director: The Sacred Egg
Owner / Executive Producer: Matthew Fone
Executive Producer: Matthew Clyde
Producer: Jay Wintringer
Production Supervisor: Scott Passey
Director of Photography: Tom Sigel
Stylist: Jenny Haapala
Production Design: Alessandra Cadman
Editorial Company: Work Editorial, New York
Editor: Biff Butler
Assistant Editor: Chris Wronka
Founding Partner: Jane Dilworth
Managing Director: Erica Thompson
Executive Producer: Alejandra Alarcon
Head of Production: Chris Delarenal
Producer: Andrea Cantor
Post Company: The Mill, London
VFX Shoot Supervisor: Jessica Groom
Head of Production / Executive Producer: Louise Unwin
Senior VFX Producer(s): Saskia Delius & Polly Roberts
Production Assistant: Sam Ashby
2D Lead Artist: Adrian Monroy Diaz, Peter Hodsman
3D Lead Artist: Kiril Mirkov, Mike Little, Laurent Giaume
2D Artist: Mithun Jacob Alex, Giacomo Verri, Marko Perendija
3D Artist: Jean Grandgirard, Jack Enever, Elia Goettlicher, Clementine Supiot, Luke Dadley,
Paolo Ceresa, Thomas Craig
Animation Director: David Bryan
Finish Artist: Lora Nikolaeva
Colorist: Peter Oppersdorff & Katie Dymmock
Executive Producer, Color: Saskia Delius
Resource Manager: Jemma Beaumont
Color Assist: Rory Leighton, Caitlin Donaldson, Henry White & Kennedy Dawson
Audio Post: Heard City, New York
Music Supervision: Ricall Music
Song: “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge
VO Talent: Hally Leadbetter
