Description
Clio Cannabis 2022 Grand Winner.
Situation:
In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.
But how to achieve this in a time everyone is fu***d up about everything?
Idea:
With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.
The hemp ticket – a ticket made of edible paper, drizzled with hemp oil, extracted from the seeds of the cannabis plant. The tickets were sold in BVG’s customer centers and could be eaten after the last ride of a stressful day.
In an ironic viral explaining the promotion, we showed how a bus driver is getting the plants from a local farmer and handing them over to BVG’s very own cannabis lab, which produces the tickets for stressed out Christmas shoppers.
Results:
Within hours, the completely legal hemp tickets were literally on everyone’s lips. With a total reach of over 860 million contacts equaling a media spending of 13,7 million euro we sparked conversation all around the globe. News from every continent reported and social media went nuts. In the end we not only gave Berlin a ticket to forget its stress but also the whole world something to talk about during the Christmas holidays.
This professional campaign titled 'Come home, calm down' was published in Germany in April, 2023. It was created for the brand: Berliner Verkehrsbetriebe (BVG), by ad agency: Jung von Matt. This Integrated medium campaign is related to the Transport industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Entrant Company: Jung von Matt AG , Hamburg
Production Company (additional): Tony Petersen Film, Hamburg
Post Production Company: DELI Creative Collective GmbH, Hamburg
Music/Sound Company: Not A Machine GmbH, Hamburg
Public Relations Agency: fischerAppelt, AG, Hamburg
Managing Director Creation: Dörte Spengler-Ahrens / Jung von Matt AG
Marketing: Christine Wohlburg / Berliner Verkehrsbetriebe (BVG) - AöR
Agency Producer: Dennis Wendt / Jung von Matt AG
Agency Producer: Jonathan Meister / Jung von Matt AG
Agency Producer: Florian Kaspereit / Jung von Matt AG
Producer: Børge Heesemann / Tony Petersen Film
Director: Bastian Glaessner / Tony Petersen Film
Assistant Director: Martin Kulhawy / Tony Petersen Film
Production Manager: Guido Fischer / Tony Petersen Film
Director of Photography: Frederik Jacobi / Tony Petersen Film
Assistant Director of Photography: Daniel Merget / Tony Petersen Film
Styling: Stefanie Fuge / Tony Petersen Film
Marketing: Frank Büch / Berliner Verkehrsbetriebe (BVG) - AöR
Hair / Make-Up: Ara Decker / Tony Petersen Film
Production Assistant: Helena Florenz / Tony Petersen Film
Post-Producer: Heike Wurch / DELI Creative Colelctive GmbH
Editor: Alex Kutka / DELI Creative Colelctive GmbH
Colourist: Mike Bothe / DELI Creative Colelctive GmbH
3D-Artist: Sebastian Bunzel / DELI Creative Colelctive GmbH
Composer: Fabian Reifarth / Not A Machine GmbH
Composer: Ralf Denker / Not A Machine GmbH
Music Producer: Leon Waterkamp / Not A Machine GmbH
Sound Design: Phil Mönch / Not A Machine GmbH
Creative Director: Michael Wilde / Jung von Matt AG
Public Relations: Eugenia Lagemann / fischerAppelt, AG
Copywriter: Oscar Engelhardt / Jung von Matt AG
Art Director: Jonas Lenger / Jung von Matt AG
Project Manager: Florencia Uthoff / Jung von Matt AG
Project Manager: Friederike Speetzen / Jung von Matt Ag
Client Service Director: Annette Krebs / Jung von Matt AG
Managing Director: Stephan Giest / Jung von Matt AG
