Description
People hate the air in chip bags. The internet is filled with air hate, but most people don’t know that the air in their bag of chips has a greater purpose. The air in chip bags is nitrogen gas and is good for providing protection, preventing sogginess, and preserving the freshness of each chip. By releasing brand new packaging, new refillable technology, out of home billboards, and social channels, we let the whole world know the best chips are made with the best air.
This student campaign titled 'Clear the Air' was published in United States in March, 2020. It was created for the brand: Lay's, by ad school: University of Colorado. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 4 years ago by Art Direction Student: Julia Muell of University of Colorado Boulder.
Credits
Advertising School: University of Colorado, Boulder, United States of America
Art Director: Julia Muell
Art Director: Molly Adler
Copywriter: Megan Lange
Copywriter: Samuel Eaton
