Description
Full-service media agency Modern Formula (MoFo) has designed a digital creative and paid social campaign for Instagram and Facebook to support the launch of e-bicycle company Euphree’s City Robin X+, an e-bike that is billed as “Better, stronger, and more comfortable.”
Euphree is a practical e-bike alternative for eco- and cost-conscious consumers who are tired of paying for insurance, oil changes, gas, Ubers, parking, and all other costs associated with owning a car. The City Robin X+ may serve as a commuter alternative or a relaxing comfortable cruiser ebike to get out on greenways and bike paths.
The City Robin X+ comes equipped with a 48v, 500W Bafang hub motor, Tektro hydraulic disc brakes, Kenda 27.5 x 2.1 hybrid tread line, 7-speed drivetrain, aluminum alloy frame with an integrated battery, and intuitive torque sensor technology. The City Robin X+ retails for $2,099.
The goal of the ad campaign is to create awareness for the upscale bike brand and model. It is marketed to people 40+ of any gender for light biking, local commuting, or even delivery thanks to generous baskets.
This professional campaign titled 'City Robin X+' was published in United States in July, 2023. It was created for the brand: Euphree, by ad agency: Modern Formula. This Integrated medium campaign is related to the Transport industry and contains 1 media asset. It was submitted 10 months ago.
