Description
To combat Miami’s frequent extreme heat waves, Coors Light debuted “Chillboards,” a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB. Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami. The “chillboards” feature white roof coating, capable of reflecting up to 85% of sunlight and lowering surface temperature by 50-degrees to keep residents cooler during heat surges, raise awareness, and reduce electricity usage.
This professional campaign titled 'Chillboards' was published in United States in May, 2022. It was created for the brand: Coors Light, by ad agency: DDB. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 2 years ago by PR: Stephanie of RazPR.
Credits
CREATIVE AGENCY: DDB Chicago, NORD DDB CPH, Adam&EveDDB,
CHIEF CREATIVE OFFICER, DDB WORLDWIDE: Ari Weiss
CHIEF CREATIVE OFFICER, DDB CHICAGO: Rodrigo Jatene
CHIEF CREATIVE OFFICER, ADAM&EVE DDB: Rick Brim
EXECUTIVE CREATIVE DIRECTOR: Colin Selikow
CREATIVE DIRECTOR, NORD DDB: Simon Higby
CREATIVE DIRECTOR, ADAM&EVE DDB: Andre Sallowicz
ASSOCIATE CREATIVE DIRECTOR, NORD DDB CPH: Tim Fremmich Andresen
ASSOCIATE CREATIVE DIRECTOR, NORD DDB CPH: Anders Kure
ART DIRECTOR, ADAM&EVE DDB: Borja Iciz
COPYWRITER, ADAM&EVE DDB: Jess West
JR. ART DIRECTOR, DDB CHICAGO: Lane Hedler
JR. COPYWRITER, DDB CHICAGO: Ken Bates
CHIEF EXECUTIVE OFFICER, DDB CHICAGO: Andrea Diquez
SVP, GROUP ACCOUNT DIRECTOR: Kiska Howell
ACCOUNT DIRECTOR: Julie Crimmins
ACCOUNT SUPERVISOR: Dee Dee Morrow
ACCOUNT EXECUTIVE: Raneen Onallah
CHIEF STRATEGY OFFICER: Milo Chao
GROUP STRATEGY DIRECTOR: Baxter Holland
HEAD OF PRODUCTION: Matt Blitz
GROUP EXECUTIVE PRODUCER, EXPERIENCES: Rock Darlington
EXECUTIVE PRODUCER: Adine Becker
PRODUCER: Loreta Dilaveri
DIRECTOR OF BUSINESS AFFAIRS: Jillian English
TALENT MANAGER: Chris Quinn
PROJECT MANAGEMENT DIRECTOR: Tabor Theriot
PRODUCTION
PRODUCTION COMPANY: HELO
DIRECTOR: Set Free Richardson
CO-FOUNDER/PARTNER: Brendan Kiernan
CO-FOUNDER/PARTNER: Justin Moore-Lewy
CHIEF MARKETING OFFICER/PARTNER: Rupert Samuel
EXPERIENTIAL CREATIVE DIRECTOR/PARTNER: Tom Webster
EXECUTIVE PRODUCER: Mercedes Allen-Sarria
EXPERIENTIAL PRODUCER: Gabrielle Brattole
STREET ARTIST: Efren Andaluz III (Andaluz The Artist)
DESIGN
DESIGN AGENCY: NORD DDB ID CPH
EDIT
EDITORIAL: Whitehouse Post
EDITOR: Brian May
HEAD OF PRODUCTION: JoJo Scheerer
EXECUTIVE PRODUCER: Caitlin Grady
SENIOR PRODUCER: Ryan Smith
SOUND
AUDIO POST: The Works
AUDIO MIXER: David Axelbaum
MUSIC
MUSIC HOUSE:
CEO/CCO: Joel Simon
VP/EXECUTIVE PRODUCER: Jeff Fiorello
SENIOR PRODUCER: Norm Felker
SENIOR PRODUCER: Andrew Manning
PRODUCER: Sharon Cha
CO-COMPOSER: Jason Krebs
POST PRODUCTION
COLOR: Carbon
HEAD OF PRODUCTION: Tia Perkins
CREATIVE DIRECTOR: Ian Bradley
PRODUCER: Adriana Wong
COLORIST: Bree Brackett
COLOR ASSIST: Zoe Lambert
COLOR EP: Laurie Adrianopoli
