Description
United Airlines today named Sesame Street’s Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. United Airlines’ new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly.
The new campaign – which features Oscar in more than 30 pieces of original video, digital, social and out-of-home content – follows the iconic character’s journey from job listing to c-suite office starring alongside real United employees.
This professional campaign titled 'Chief Trash Officer' was published in United States in March, 2023. It was created for the brand: United Airlines, by ad agency: 72andSunny. This Integrated medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 1 year ago.
