Description
Introducing our first ever Chief Dunking Officer (CDO) for #McVities - Dr Helen Pilcher!
In a brave effort to save the nation from endless dunking disasters, our CDO has conducted a ground-breaking study to determine the optimal dunk times for some of our most-loved biscuits so that no one has to suffer the tragedy of losing a biscuit in their beverage ever again.
This professional campaign titled 'Chief Dunking Officer' was published in United Kingdom in January, 2024. It was created for the brand: McVitie’s, by ad agency: Taylor Herring. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.
