Give a little lift

The iconic British malt loaf brand, Soreen, today launched a new media campaign for their NEW Soreen Lift Bars to drive awareness of these flavoursome and affordable on-the-go snack bars.

The ‘Flavour that lifts you’ campaign, which predominantly targets those aged between 18 and 24, positions Soreen Lift Bars as a healthy and tasty choice, made for those moments when consumers are most in need of a boost.

The creative concept was delivered by growing North West based advertising agency, Cheetham Bell.

Account Director at Cheetham Bell, Luke Dixon commented: “We wanted to play on the uplifting properties of Vitamin B12 that these delicious bars hold.

“The naturally occurring B12 they contain boosts energy levels, reducing tiredness and fatigue, so we wanted to showcase this within our fun and striking visuals. This, alongside that burst of flavour you gain when you take a bite, lifting your body to new heights is really transparent within the ad.

“We worked with the team at Jist studios to transform the idea from a concept to a compelling digital view.”

The Manucuion Trio – Soreen, Cheetham Bell and Jist – shot the advert in the heart of Manchester, creating giant CGI renders of floating fruit balloons displaying that pop of energy within all three flavours, including; juicy Blueberry, tantalizing Raspberry and Vanilla and indulgent Chocolate Orange.

https://www.youtube.com/watch?v=P8kISzSblmY