Description
Α 360° campaign titled "Checked Up" redefines breast examination as just another essential check that every woman should prioritize. Building on the insight that women already perform various checks in their daily lives, this campaign aims to normalize breast exams as a routine part of women's healthcare and raise awareness, promote early detection, and empower women to take charge of their breast health.
With a visually captivating check mark integrated into the campaign slogan, we aim to remove the fear associated with screening and encourage women to view breast exams as a proactive step towards their well-being.
This professional campaign titled '"Checked Up"' was published in Greece in October, 2023. It was created for the brand: "Alma Zois" - Hellenic Association of Women with Breast Cancer, by ad agency: BAAS DIGITAL. This 360° medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 6 months ago by Managing Director: Panayiotis Kazanis of BAAS DIGITAL.
Credits
Advertising Agency: BAAS DIGITAL, Athens, Greece
Chief Creative Officer: Nikos Vlahoyiannis
Creative Director: Panayiotis Avlonitis
Art Director: Nikos Perialis
Copywriter: Valia Giannarou
Graphic Designers: Katerina Lazari, Dimitris Tsiatas
Motion Designers: John Roussis, Orestis Phil Aleksiewicz, Eleia Kammenou
Account Directors: Patty Georgopoulou, Panayiotis Kazanis
Account Managers: Katerina Pantazi, Vicky Leftherioti
